Mr. Abhishek Dubey, Head - Strategic Business Development Unit
Abhishek Dubey is the Head of Strategic Business Development Unit and part of NJ since last 10 years. Abhishek has played a key role in building the policy, process & system structures at NJ. He is the Chief Policy & Communications officer and also responsible for publications and the front-end - websites & on-line desks at NJ.
I recently had a conversation on the future of learning with a friend and a parent of a five year old kid. He pointed that the kid's school had learnings and assignments to be done on tablets. Parents would receive homework alerts and other information on a mobile app and were expected to have their children go through and submit assignments on tab itself. My friend was visibly unsure of this digital learning and now reluctantly follows what the schools said.
All of us, including my friend and myself, I believe are the sandwich generation of a different kind. We are probably the last ones who would have hand-written thousands of papers, read hundreds of paper-books, stood in lines to pay bills, went to PCOs, sent written letters and done many such things which today sounds nostalgic. We are also fortunately the first generation to witness the rise of technology – from colour TVs, remotes, mobiles, internet to now e-commerce and social media. We have seen it changing the many aspects of our work, business and social lives. This digital change now continues with an increasingly greater momentum and we all have to embrace this change, either reluctantly or enthusiastically. The better option is the second one since reluctance has the risk of us being left behind others in a more competitive & demanding world.
We are also witness to our business evolving and taking shape in this digital age. The churn of the physical to digital has started and the future seems to be digital only. As financial advisors to our clients, we were like also like gatekeepers to the client's money and attention. But today those last mile barriers are being blurred and our increasingly tech-savvy clients may no longer have us as the gatekeepers. Do you believe you still have fences? Probably yes or no but like a philosopher who once said, 'in the land of truth, there are no paths', I would like put it to context and say, 'in the land of digital, there are no fences!'
Enter the digital advisor. He is one who is just like us any of us as far as the role is concerned. The difference however, is in the way digital advisor manages his role. This part droid version of ours' has increasingly shifted his business digital and is also using technology and intelligence to smartly connect with clients. The digital advisor has reduced physical processes and hence removed physical barriers to business. Needless to say, the digital advisor has a digital presence and is future ready. Sounds fictional? Honestly, its' not black & white 'yet'. The reality today is that an advisor needs to have a face and personality that brings out trust and confidence in clients and a mind that guides decisions and behaviour of the clients. Having said that, we have to outgrow ourselves and use technology intuitively in our business. A smart, evolved advisor using technology to its' max potential sounds like the winning team of Jedi Luke Skywalker and his droid R2-D2! For the uninitiated, a Jedi would resemble a real person if he is wise, patient, has control over emotions and uses his energy for the good of others while the droid will be like the technology answer for all your wishes /works.
Now the specifics. Frankly, for most of you the above may sound rudimentary but for many, it is an encouragement, an advice to move towards making your business digital. Needless to say, at NJ we recognise the practice transformation taking place and have done all that we can to empower you with the our platform to win in the digital age. The specifics mentioned are things which I would like to highlight which you as a Partner can actually use...
Client Offerings:
- E-Wealth – Online transaction solution. No physical processes or barriers in transacting anytime, anywhere.
- Client Desk – Comprehensive wealth recording /tracking solution for families that you service.
Business Management:
- Partner Desk – Complete business tracking, planning and management solution to Partners.
- Employee Management – Empowering your employees to use Partner Desk (restricted) in effectively managing their work.
- Partner Planning System – Planning your business going forward, up to the client level, and measuring success.
Relationship Management:
- Group Management – Creating and managing Client Desk for your clients.
- NJ Customer Care – Single desk for resolving all requests, queries and complaints in an timely & effective manner.
- NJ CRM – Solution for managing, meetings, tasks, teams, sales activities, client email promotions, handling relationship, getting business alerts, more business opportunities and much more. Has in built emailing solution for clients. Business opportunities identified by NJ are updating automatically.
- Subscriptions – Solution for automated reports and publication emails for Partners & Clients.
Advisory Role:
- MARS & NJ PMS – Solution for managing your client's portfolio and asset allocation.
- Family Needs Planning (new) – Planning tool for client goals along with investment mapping feature to monitor progress.
- Needs Assessment Tools (old) – Creating financial plan for clients.
- NJ Will Writing Service (WWS) – Creating and recording wills by Clients of Partners at select branches.
- Risk Profiling – Client risk profiling recording and management solution.
- Financial Tools App – Easy goal planning tool available openly as a mobile app.
Branding & Marketing:
- Biz Mall – One stop destination for all physical and digital communications and marketing resources.
- NJ Web Nest – Comprehensive website solution exclusive for Partners.
Knowledge & Information:
- E-Saathi – Partner focused section for all news, updates, articles, interviews and much more...
- Wealth Watch – Client focused section for relevant information, updates and reading resources.
- NJ Gurukul – Classroom and online (virtual) programs and courses.
Mobile apps by NJ...
- NJ E-Wealth
- NJ Client Desk
- NJ Partner Desk
- NJ Financial Tools
As a Partner, when you think of growing your business, there can be an unending list of strategies and tactics you can imagine. There are over 1.34 crores google page results when you search the phrase 'growing your financial advisory business', all sharing great ideas. One common theme you'll find in almost every business growth conversation or article is about maximizing the use of technology. There is no doubt that right technology when used effectively can grow your business manifold.
The above is just a short list of what is available at the disposal of a Partner. With these powerful tools, you can be connected with clients in real-time, nurture deeper relationships, and take your productivity, and business growth, to the next level. To quote our philosopher again "In oneself lies the whole world and if you know how to look and learn, the door is there and the key is in your hand. Nobody on earth can give you either the key or the door to open, except yourself." Every Partner has the above tools but not everyone does make apt use of the same. Invariably and not surprisingly we find that often, the most successful Partners are the ones who make right and adequate use of technology. It is up to you to make the change. And it is now time for you to become the Jedi you are and use the double-blade light saber of technology and impress your own self!
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