Mr. Yusuf Saunasath, Head - Stock Broking Operations, NJ Group
We had started Capital Market transaction platform in 2012. For 5 years we were using Exchange front end software (NOW) for transaction. The main limitation of NOW system was that it had separate login ID & Password, hence client had to remember 2 login details, for E-Wealth Mutual Fund separate & for capital Market
In 2017 we migrated from NOW to another software. Single Sign ON facility was introduced in the same in both Web & Mobile APP. In Mobile App Client had flexibility to login from NJ E-Wealth App & go to trading app. Or client can directly login in CM application.
Since past few years, we have been observing stability issue in the CM software, we were receiving many feedbacks on client not able to login to trading platform, the UI/UX of the platform is out dated, app getting crash, other feedbacks like getting portfolio details on real time basis ie investment amount & currently value, user friendly UI/UX.
We have been reviewing all these feedbacks from last 1 year & exploring all competitors platform to gather the list of features which are most commonly offered & missing in NJ CM platform.
After a thorough analysis we started hunt for the software vendor in which all the important features are covered. In addition to the features our Target was to offer a platform with best in class UI/UX & stable product addressing all the concerns in the existing platform.
In April 2021, the vendor was finalized & we started work on the platform, many customizations were done in the existing software of the vendor to address all the requirement of the clients. The software development was completed in Oct 2021 & BETA launch was done in November 2021.
The new System is introduced to clients in Dec 2021. We can proudly say that the new system is Way Easier, Way Simpler & Way Better & is at par with what is offered by the leading brokers. We have tried to keep it simple & user friendly. Below are key offerings of the new system:
- Attractive UI/UX
- Real time Stock-wise valuation available on the Dash board
- Ease in transaction from multiple option
- Real time margin/holding display in trade window
- Customizable theme options (Dark & Light)
- Exchange-wise Last Trade Price display in Trade window for client ease in selection of exchange according to best price
- Ease in login in CM Mobile application with introduction of personalized login & option to enable Biometric for future login.
- Device registration feature to allow quick login
- Introduction of GTT (Good Till Traded) facility. GTT allows client to place order with validity of 365 days. Order remains active for 365 days & is triggered when the LTP is hit as per client entered value
- Option to switch from BUY to SELL & vice-versa in Trade window
- Screeners for in dept analysis for particular scrip
Since introduction of new platform we have been receiving many positive reviews.
We reiterate that our business & Risk Management policy doesn't change with new system.
The journey continues & we are continuously reviewing our partners & clients feedback & are committed to enhance the platform on an ongoing basis. We strive to offer the best in class features & facility to our clients in Capital Market transaction