Mr. Rohit Brahmbhatt (Ahmedabad - Naranpura)
Q . Please introduce yourself and also share your vision and mission or goals in life.
Answer : Myself Rohit Brahmbhatt a Certified Financial Planner based at Ahmedabad & Co-founder of Financial ABCD. Prior to starting Financial ABCD in 2016 I was a Branch Manager with reputed bank. I was very impress with my Super Boss and always wish to be like him. I wish to walk & talk like my model person - My Super Boss. One day, during conversation with him, I came to know that my model person is very much stressed in his personal life due to some wrong financial decision.
Idea of creating Financial ABCD was born immediately after this conversation. If my Model person can make such mistake, any corporate stalwart can make such financial mistake as they remain busy in their corporate life. Financial ABCD was launch in 2016 with Vision to create financial literacy among the society. Our long term vision is to educate 10000 family by 2030 with 1000 Cr AUM & 7 Cr SIP book.
Q . What advantages do you feel NJ E-Wealth offers to both Clients and Partners?
Answer : We always believe in offering something unique to our investor. Most of the MFD works using physical forms in industry prior to BSE platform thought NJ ewealth account can create edge over normal MFD & also provide ease of doing business. With Nj ewealth now there is no Geographical boundaries for getting clients. Moreover, most of our investor uses these ewealth account for IPO , stock transaction. we offers LAS in no time to save redemption. One of our Top client was about to withdraw 50 lac during Corona Pandemic for his business need. with help of NJ LAS we saved that redemption, & when market bounce back client's investment got double in 18 month. Now the investor is super Happy and referring many friends & relative. We have made a mandate in our team that no new client to be onboard without ewealth & all existing investors to be converted on ewealth by March 2022.
Q . How does the Family Needs Planning tool help you in your business? Please throw some light on the general advantages of the same.
Answer : Family need planning tool helps me in cracking bigger ticket size investment not only at the time of onboarding client but this increase clients loyalty too. We have shifted many new investor who were investing in direct plans using this tool effectively. In initial stage direct plan investors were concern about expense ratio & we all know that its really cost effective to invest in direct funds. However, when we shifted their focus from expense ratio & returns to financial goal with family need planning, Investor started accepting expense ratio as our lawful right for our extended services.
Q . Why did you start selling or advising MARS?
Answer : We at financial ABCD have observed that most of the investors are super bullish when market is in up trend. While same investor become bearish when market falls. Investors are eager to pump in more & more money in rising market & not willing to invest 1% of their savings in falling market. MARS have helped us to curb this emotional behaviour of investors. We have taken higher amount of investment in trending market and with regular re balancing we have justified our investing philosophy. Now most of our investors started believing that there is no need to take more risk for getting higher returns. we can get reasonable returns with proper asset allocation and achieve our financial goals. We recommended DAA aggressive portfolio to an average investor. For risk takers or long term investor we offers E100 portfolio too, along with Aggressive SIP portfolio. 85% of our AUM in MARS & PMS.
Q . Share your Experience On NON – NJ MF Portfolio Review Utility
Answer : This tool have changed our approach for connecting Non NJ / Direct plan investors. We have started showing them comparison of Risk adjusted returns & how Rules based investing helps them to achieve financial goals. Many new investors get converted easily just with report format and our detailed commentary.
Q . Can you please share your short term and long term targets for your business ?
Answer : SIP book of 1 Cr by DEC 2022 & AUM 150 Cr DEC 2022