ES: Please tell us anything on your business or processes which you believe makes you stand out from the other IFAs in the industry? How has it helped you in making your business more successful?
Barun:With my past experience and ideas in sales and development, joined in sep.2017 with this industry.
Below are the few things I believe is important to stand out in the business:
- Know your business very well with purpose and process.
- Which business will give you continuous revenue on a long term basis and will take care of your retirement solution with the family legacy.
- Focus on your client growth, not your growth. If the client grows automatically you will grow.
- Open your own office and create your own band value with strong support systems i.e. who are you?
- Strong your back office that is your client support system.
- Set your own goal with S.M.A.R.T way. Dream big and deliver it in a daring way with the process.
ES: In the last Dhanteras SIP Login day, you had registered great success. Please tell us about what your strategy was and the activities you did to make the SIP Login Day successful.
Barun:I always prefer NJ due to the on-line platform it offers and the main that I associated with the NJ. Because on-line platform will help you immensely to scale your business and will help you to give proper service to your client, otherwise it becomes laborious and costly in a long run. As far as Dhanteras login day is concern the main and only thing I did is to make them aware. I successfully managed to create a hype among my clients about ”DHANTARAS DAY” by calling them, mailing about it, and sent whatsapp images etc. The rest is done by the NJ digital platform, it helps me immensely to achieve my goal.
ES: Please tell us of your preferred method /strategy to promote SIP investments today which has been giving good results. Can you share any valuable suggestion /piece of advice to our Partners to be successful in promoting SIPs?
Barun:I have simple offering in terms of MF investments and insurance. I always try to convince the client to have these 3 things with them / family. This is my belief and experience, the same thing I wanted to have for my clients.
1. Term Insurance
2. Health Insurance Coverage
3. SIP
Generally, after setting goals/family needs or after doing any investment analysis when you come to conclusion that one needs to invest certain amount of money on monthly basis and on lumpsum to achieve that goal then it always easy for an investor to decide. And monthly investment mode is the mode always preferred by the most investors as its quite difficult or sometime even impossible to invest a big amount in lumpsum.
The other thing is, market never have single side movement (upside), its always have ups and down. The market volatility is good to beat by the SIP, rather than one-time investment in the long run and client will always reap the benefits of rupee cost averaging – the inherent feature of the SIP.
I always try to educate the customer about SIP and many a times help them to google about SIP history on their mobile only. That is my only success.
ES: Lastly, please share any mantra or guiding philosophy or any personal habits that you follow in your life or business to be successful.
Barun:My Mantra in my life as well as my business.
- Clear your Vision.
- Set your own goal with the time frame.
- Make your disciplined habit and follow the process ethically with P.A.P.S.D.R.
P= Prospecting Habit.
A= appointment booking with calling habit.
P= problem identification that is need analysis/ goal setting habit .
S= find out the solution habit
D= decision making habit
R= Refer lead habit
That is my success mantra.