Meet Mr. Ketan Rawal, Bharuch
Mr. Ketan Rawal is a straight-forward and dedicated Partner who has built his business with hard-work and focus on client success. Coming from the city of Bharuch, Mr. Ketan has been an old Partner with NJ and has made impressive progress in the recent years. It gives us great pleasure in sharing our interaction with Mr. Ketan Rawal with our readers.
Please share with us your early career.
I actually started as a helping hand to my wife Mrs. Alpa Rawal when she started postal agency in year 1998 in Bharuch and later started insurance business with LIC in year 2000.
As we were already advising traditional products to clients, in 2001 NJ's Jt MD Mr. Jignesh Sir had approached us to start mutual fund business with NJ. We did not join NJ at that time but after 4 years we realised that the actual growth is in the MF industry only. So finally we started our MF business in year 2005 and in the first year of our MF advisory business we promoted the NFO tax saver fund and mobilised Rs. 30 lac with 100+ applications. Many of those investors are still stayed invested in line with our philosophy of long term wealth creation.
In the year of 2012 our AUA was near about Rs. 18 Cr. and after strongly adopting services of NJ like TADA platform and MARS, currently we have reached near about Rs. 42 cr. AUA with same client base of 700 families.
What is your approach or philosophy behind your financial advisory practice?
We believe in staying invested strategy for long term wealth creation. We carry strong belief of asset allocation principle in our portfolio management. We are also aggressively promoting NJ tools like Client Desk on mobile, TADA Platform, MARS, and our new client acquisition is only through TADA.
What do you do to keep updated of the skills and knowledge required for business?
We regularly tracking NJ monthly Performance Watch, Fundz Watch, NJ Partner Desk and last but not the least, Monthly Partner Meets.
Please share with us your Customer Relationship Management related activities /best practices.
For marketing we do courier activity on regular intervals and we also do stall activity to acquire new clients. We aggressively focus on one-to-one meets with existing clients. We get a lot good references because of our healthy practice of regular meetings. We also regularly plan knowledge sharing sessions with our investors whom we categorise for the purpose.
What things do Clients like in you /your practice?
Loyalty, after-sales services, quick response to clients' financial or non-financial queries and need based advise.
What do you find as the most challenging part of the financial advisory and how do you manage it?
Many of our investors face mis-selling of many products by bankers and other insurance agents and there are many cases when investors come to us and ask regarding suggested product by bankers. We try and educate them on proper product features and also guide them with appropriate advice.
Tell us about the technology enabled services or solutions that every Partner in NJ should really focus on or adopt in his/her advisory practice.
The top solutions that I would recommend every Partner is NJ Partner Desk, NJ Client Desk & TADA Platform. Also active use of Customer Care for servicing and use of NJ Biz-Mall for marketing is highly recommended. I recently got great response to MCS and am happy with the services I am enjoying.
What do you consider your best achievement thus far?
In the recently concluded NJ PBC 2014, I was selected as one of the panelist on the Partner Round Table. That was a proud moment for me and I consider it as my best achievement till date. We also feel proud to have qualified for every PBC till date.
Can you please share your short term and long term targets.
We never think or plan for short term targets. But our long term target is an AUA or Rs.1,000 Cr.
Please share with us your experience with TADA & MARS
According to us, in financial terminology TADA is a CAGR growth and off-line form filling system is like absolute growth. So if any one wants to grow then you should adopt the power of compounding in your business through TADA only. MARS we believe is the future for our business.
Any advice to fellow NJ Partners?
My advice would be to regularly attend NJ Monthly Meets because it helps in improving ourselves and also updating us of systems, markets and the required knowledge for running the advisory practice. We have never missed Monthly Meets and we believe it is one of our prime reasons for qualifying for PBC year after year.
We follow NJ's punch line "BUILT ON TRUST" strong and that is why our investors trust us and we trust our NJ Team and adopt all the strategies and ideas promoted by NJ.
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