Mr. Samanvay Maniar
Samanvay Maniar is the Head of NJ's Marketing Function and is associated with NJ since the last 12+ years. He has been instrumental in introducing and running the BizMall service successfully at NJ. Samanvay also takes care of Branding, Events & Travel management at NJ. His passion lies in putting ideas to work for the success of our Partners.
ES: Why do you think that digital marketing is important for one and all?
Samanvay: Gone are the days when only big corporate giants were using digital marketing, today medium and small businesses are also embracing digital marketing. Digital marketing has given the power of connecting with maximum potential customers without severely affecting the financial budget.
ES: Can you focus on the sales conversion capacity of digital marketing?
Samanvay: These days with the advancement of technology, there are many tools which assist in measuring the rate of traffic approaching, how this traffic is converted into leads and finally how these leads are converted into actual sales. Digital marketing has emerged as the clear winner when it comes producing results and helping in the business growth.
ES: How does digital marketing helps in facilitating audience targeting?
Samanvay: The most driving factor of digital marketing is its ability to target the potential customers without any geographical boundaries. Probably this is the reason why it has come up as the most result driven marketing methods. Being the business owner, you can shoot your promotional campaign with exact target in mind which will give maximum output.
ES: What is that one thing which sets digital marketing apart in today's scenario?
Samanvay: Though it's tough to pinpoint a single thing but if I have to, it must be the ability to tap mobile phone users. Smart phones are becoming more and more popular and with that the scope of mobile marketing is also expanding. Digital marketing gives the platform to go beyond the normal marketing horizon and tap millions of customers through smart phones.
ES: Does digital marketing helps in brand building?
Samanvay:There is every possibility that your customers would be influenced with your brand after positive words of mouth. Right digital marketing will play a pivotal role in influencing your audience who on the other hand would further pass it on. Your potential customers would ultimately be influenced from your brand and this will lead to your business growth.
ES: According to you what are the challenges before going for digital marketing?
Samanvay: The most prominent challenge according to me is drawing up a digital marketing plan. Most of the business owners think that a detailed marketing plan is required before going for digital marketing which is not true. Another challenge is the scope and scale of the campaign. This is where NJ DMS services comes into the picture. We have streamlined our digital marketing services in such a way that your business can opt and get benefit from it.
ES: How much one should spend for marketing?
Samanvay: Most of us don't plan well for our yearly marketing budget which is very much required to focus on long term business growth. One should plan well for marketing budget which is combination of various marketing activity including digital marketing. One can plan the same with your Branch or bizMall team can help you to make the proper marketing plan which should be monitor quarter to quarter.
At last, I would say that marketing is continuously developing and evolving with new tricks and tactics everyday. It would be a mistake to miss this opportunity as it gives you an edge over your competitors through proper marketing plan.